Do you really need a website? Marketing expert
Jay Lipe offers some
insights into why a website really will benefit your business!
7 Reasons Every Company Needs a Website
A lot of brick & mortar companies still don’t have websites and they seem fine
with that decision. But is it a good one? I don’t think so. In fact, I think any
company without a website in their marketing plan is shooting itself in the
foot. Here are all the things a website can do for your company:
Generate more leads
These days, the most common complaint I hear from growing companies is “we need
more leads”. A website can help. Any site that has “can’t-find-it-anywhere-else”
information attracts prospects, and if the site attracts enough of them, you’ll
gain a following. From followings, leads are generated.
Qualify those leads
When surfers visit your site, you should always encourage them to take the next
step. Whether this is purchasing one of your products, signing up for an online
newsletter or filling out a survey, your visitors want to know what to do next.
Provide them with several different ways to respond and your website will
separate browsers from buyers.
Attract new visitors
Web surfers are not traditional bricks and mortar types. Most are comfortable
stopping by, introducing themselves and even purchasing your products without
ever meeting you face to face.
Stay open round-the-clock
We all know how disappointing it is to drive to a store only to find it closed.
With a website in today’s market, any company can be open for its customers
24/7. Even though your employees are sleeping when an inquiry comes in at 2
a.m., your customers appreciate that you were open when it was most convenient
Increase media access to your company
A good website offers a press room so media editors and reporters can help
themselves to the information they need. You’ll find that there’s a direct
correlation between how accessible your website is to the media and the number
of media contacts your company gets.
The Post Office now offers an online service called Delivery Confirmation. After
paying an additional 40 cents at the postal counter, you can track online where
your package is in the mail system. What was once an overhead service for the
Post Office is now a self-service function for its customers (and a new source
of revenue). What if your company could transfer service functions to its
website like obtaining owners manuals, tracking shipments or answering
frequently asked questions?
Load sales tools onto your site
One of my clients loads their latest PowerPoint presentations onto their
website. That way, a sales rep in Boston can give a presentation to a prospect
in Wyoming without either of them leaving their offices. Think of the travel
savings if you adopted this approach.
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